Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment 3
Due Date: 26th April 2025 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT 201

Student’s ID Number:

Semester: 2nd

CRN:
Academic Year: 2024-25

For Instructor’s Use only
Instructor’s Name: Dr Ganesh Dash
Students’ Grade: Marks Obtained/Out of 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. CLO-04

Assignment Question(s):

Part-A:

Case Study

(6 Marks)

Read the Chapter Case Study “Understanding Grubhub’s Service Quality” from Chapter No- 13
“Overview of Marketing” Page: – 442 and 443 given in your textbook/E-book – “Marketing” (8th ed.) by
Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. Discuss which service gaps is GrubHub currently addressing?
2. Evaluate how GrubHub meets customer expectations using the five service quality dimensions.
3. Assess how GrubHub is set up to recover from service failures.

Part-B:

Critical thinking

(4 Marks)

1. Imagine you are the product manager for Neutrogena’s sun protection product line and your team
developed a new type of sunscreen. Which kind of B2B pricing tactics would you use to promote
it? Why? Ch-15 (2 Marks)
2. Assume you have been given some money but told that it must be invested in a retailer’s stock. In
which specific type of retailer would you choose to invest? Why? Ch-17 (2 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
2. Support your answers with references.
3. Minimum word limit is 150 words for each Answer.

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Answers
Case Study
1. Answer Q12. Answer Q23. Answer Q3-

Critical thinking
4. Answer Q15. Answer Q2-

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