Read Chapter 1 from the text Marketing 4.0 Moving from Traditional to digital 9781119341208 and answer two questions in 2 pages essay using APA format. There is required to have a cover page, reference, Headings, ultilize at least 2 professional references with citations in body of writing as evidence to support your answer. Questions: What are the trends in your respective industry that demonstrate the shifts towards to a more horizontal, inclusive, and social business landscape? What are your plans to embrace these shifts in the marketplace?
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