Digital channel analysis


Provide a digital channel analysis report to the senior consultant in preparation for the presentation of a digital marketing plan to the prospective client. You need to analyse digital channels such as the client’s website and app, various social media, and the digital channels of one key competitor. The report should include information that details the current strengths and weaknesses of the client’s website design and channel utilisation (i.e., adequate and appropriate use of social media) as well as the effectiveness of any existing online value proposition that differentiates the company from its competitor. The report should also shed light on opportunities and implications for a digital marketing plan. The client company is Kmart and the competitor is BigW. 


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