Produce a marketing audit that would support a marketing plan for a company of choice in one of the sectors.
A literature review of the concepts of Segmentation, Targeting, and Positioning, as well as STP as a tool.
Apply these concepts to an industry of the choice. How should a company make their STP choices? Specifically explain the process and decision making factors for a general company in that industry.
Describe/analyse a series of decisions that a typical company might make as a part of their STP analysis.
1,600 words DEADLINE 30/7/2022 UK TIME
PLESE READ THE BRIEF CAREFULLY
MUST FOLLOW ALL OUTCOMES. WILL RATE AFTER FINISHED.