You are to determine the distribution and promotional strategies with

You are to determine the distribution and promotional strategies with cultural highlights. Suggest a brand name that would create a distinctive identity for the company (or specific product).  Analyze cultural and legal factors that could influence packaging of the product. 

 

Identify the physical attributes, customer benefits, and competitive advantages of the distribution of the product (or service) to be offered by the organization. Describe transportation, communication, and utility facilities in the country that might enhance or deter your organization’s ability to move goods from one destination to the end-user of the item.  (In many countries, a lack of roads combined with mountainous areas make truck shipping very difficult and expensive.) 

 

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