Assume you are a manufacturer of small kitchen electrics, like

 

Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach or Proctor Silex. You want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market.  Think about getting the primary data for this research through quantitative (i.e., online or mail survey) or qualitative data collection methods (i.e., interview, focus group, observation, etc.) or mixed methods of both (i.e., online survey with telephone interview). 

  1. Which method would you recommend, and why?
 

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