Read Week 5 Lecture Chapter 10 of the course text,

Read

  • Week 5 Lecture
  • Chapter 10 of the course text, Principles of Marketing

Instructions

Evaluate this statement: “Organizations large, and small, local and global, are expected to adhere to behavior that is socially responsible, culturally sensitive, and sustainable in terms of the entire market system—not merely one organization’s self-interest.”

  • Justify your rational with one example.