Marketing Research Project Part 1: Research Proposal You as a

 

Marketing Research Project Part 1: Research Proposal

You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have selected your research topic in Week 1& 2.  Please prepare a research proposal that provides the following items: 

  1. Problem definition (Chapter 3) – What is the real problem you are trying to solve through your research. This should include 1) discovering and defining marketing issues, 2) management dilemmas, and 3) research questions. 
  2. Research design (Chapter 2-3) – How would you design your research? This should include research type, purpose, how to collect data, time frame, scope, and environment.