Marketing Research Project Part 1: Research Proposal
You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have selected your research topic in Week 1& 2. Please prepare a research proposal that provides the following items:
- Problem definition (Chapter 3) – What is the real problem you are trying to solve through your research. This should include 1) discovering and defining marketing issues, 2) management dilemmas, and 3) research questions.
- Research design (Chapter 2-3) – How would you design your research? This should include research type, purpose, how to collect data, time frame, scope, and environment.