From the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, address the following:
- Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?
- How was this campaign structured to achieve results? Provide an example to illustrate your point.
- Provide research from the Strayer University Library or the Internet that is specific to this cause related marketing campaign.
- Read and respond to at least one of your classmates’ posts.